Want to set up your own money-making membership site this weekend and start getting members on Monday?

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Want to set up your own money-making membership site this weekend and start getting members on Monday?

Click Here Now for an Insane Offer to HELP you do just that!

“Revealed: Secret Formula Creates Truly Great,
Profitable Info-Products Every Time, Guaranteed…
No Matter What Your Niche!“
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Profitable Info-Products Every Time, Guaranteed…
No Matter What Your Niche!“
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when people instantly connect with what you’re selling
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What’s the magic?  Why do sweetest offers work so well?

Basically, a sweetest offer immediately separates you from the competition in ANY niche market.  Yet, hardly anybody uses them!

Why?

Because everybody, especially on the Internet, copies everybody else’s ads, headlines, and sales copy.  Most advertising has no offer (or it’s buried so deeply, nobody can figure out exactly what the offer is), which means nobody else makes good offers either.

I really want you to start paying attention to this “monkey see, monkey do” effect.  Look at newspapers and magazines.  Can you imagine the money it costs to buy a full-page ad and only include a picture with some stupid phrase in it.

If I owned a liquor store!

Let me tell you, if I owned a liquor store, I’d have so many different offers, it would make your head spin.

I wouldn’t care if you didn’t even drink (I don’t drink). Those offers would be so good, you’d come down to “Jimbo’s Discount Liquor” just to buy my unbelievable offers… because offers are what actually start the buying process.

“The Pocket Party” – Buy any select bottle of booze, and get a free bag of munchies, a free “Jimbo’s” shot glass, a free breathalyzer test, and 1 free lotto scratcher.

“The Mobile Mayhem” – Buy three bottles of booze and get one bottle free, plus 3 bags of munchies, 3 shot glasses, and a free taxi ride anywhere in a 3 mile radius for you and 2 friends!

“The Barely Legal” – Buy a case of “Four Loco” malt beverages and get a “I’m Freakin’ Loco” t-shirt for you and 3 of your drinkin’ buddies.  Get yours before the ABC Board declares Four Loco drinks illegal and raids my store to seize my remaining stock!

Bottom Line: Offers make people start a sales conversation and force an emotional reaction.

Offers make people respond to you and make a decision (yes, no, or gimme more information).

That’s what any offer does… it starts a sales conversation and then forces people to make a decision (as to whether they want to keep having the conversation with you or not)! But if you don’t make an offer, how can you have a conversation? And, if you make a crap offer, it’s gonna be a short conversation!

Also, when you make a sweet offer, you don’t have to work nearly as hard at selling because prospects “get it” automatically. A “sweet” offer just “clicks” with your target audience.

How many times have you ever heard somebody in a sales situation (or found yourself in a sales situation) and you’ve said to yourself, “They just don’t get it!”

“They just don’t understand what’s really being offered here.”

Now, there’s always a reason they don’t “get it” (unless they’re really stupid).

<– SIDE NOTE –>

About five percent of people really are dumb.  You’re just never going to get past their innate, gonna-prove-to-the-world-I’m-an-idiot level of stupidity.  But the other 95 percent of people are NOT stupid and it’s NOT fair to label them as dumb.  We must take responsibility for the effectiveness of our sales communication and our offers.

A buddy of mine (Dr. Dan Thomas) told me something to the effect that “In any communication, if people don’t understand, it’s the fault of the communicator, not the person being communicated to.” (I know I butchered that quote, Dan, but I know what it meant.)

<– END SIDE NOTE –>

The bottom line, if they don’t “get it” when it comes to your offer (or lack thereof), it’s your message’s fault – not theirs’. If you’re the one who created the message, then it’s your fault if they don’t “get it.”

You’ve got to find a way to express the offer in a way they “get it” – and FAST!

That’s the difference between

1) No offer,

2) a “muddy” offer or

3) a “Sweet” Offer.

When you make a sweet offer, people get it without having to THINK at all.

It doesn’t matter if it’s in print, if it’s on the web, if it’s in person, or if it’s via video.

It doesn’t matter which medium you use to convey your sweetest offer.  It’s so succinct, it’s so cut-to-the-chase; it’s so about them that they just get it and they want it.  At the very least, they want to initiate the process – or move to the next step in the process – to find out how they can buy.

That’s why it works… because it spurs people to action!

It throws the switch that everybody subconsciously knows is there inside all of our heads.  You’ve seen it (or felt it) when the switch gets thrown in your own mind, when it comes to offers, and you immediately say “I want it.”

The instant you say “I want it” is the instant you “Get it!” (literally and figuratively).  And the easiest way to help somebody “get it” is by making them a sweet offer.

So whether you own a liquor store, an online business, or provide professional services, start making more and better offers. Specific offers. Sweet Offers that start a conversation in the minds of your customers. Lead them to make a decision that takes things to the next step in the buying process… like having them lined up with credit card in hand to make a purchase from you (online or offline)!

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How about articles, podcasts or blog posts?

Traditionally, authors don’t get rich selling books or CDs (the average business book sells less than 1,500 copies). Authors, especially business-people who author books, made their money because their book attracted new customers or their CD made a nice gift or back-end sale to existing customers.

However, now in this age of print-on-demand and Internet digital download distribution, any small business (retail, service, or profession) can use info-marketing to both attract new customers AND make a nice tidy profit at the same time.

For those that don’t know, info-marketing is basically selling information. You package and sell the information either as a stand-alone product (book, CD, DVD, ebook, MP3, etc), or in conjunction with the sale of another product or service as a premium, bonus or up-sell.

For example, a piano seller might include videos on the proper care of your piano to get years of service, or a financial planner might give away copies of their book on how to invest intelligently for retirement.

Frankly, the possibilities are almost endless.

When trying to decide how to apply info-marketing to your business, examining these two areas first make it quick and easy to see the possibilities, even if you’ve never previously published as much as a single article.

Questions / Mistakes

What are the most frequently asked questions people have about what you do or what you sell?

What mistakes do you see people make repeatedly, either before or after they buy from you?

Take some time and write these down on a simple sheet of paper. If you don’t know the questions people have, ask your customers what their biggest questions are about what you do or your area of expertise. Then, sit down and answer these questions either by typing them out or recording the answers into a microphone or video camera.

You can publish the answers and then give them away to new or existing customers and sell your new info-product(s) to generate new leads.

What’s Your Problem?

Most people buy to solve a problem. They’re hungry, they buy food. Their back hurts when they wake up, they buy a mattress. They find moles in their backyard, they buy something to whack the moles.

You’ve heard the phrase “Get all the facts before you buy.” Well, you can be the one who provides the facts and then they buy from you!

• If you sell mattresses, create the buyer’s guide to getting a new mattress.
• If you sell houses to first-time buyers, create the first-time home buyer’s guide to getting a great deal on your first house.
• If you’re a plumber, create a guide on 5 simple ways to keep your pipes from freezing.

All of these would position you as an expert and draw people to your business.

Creating your own info-product now rates easier than ever. When I published my first audio product back in 1995, I had to order 1,000 copies of the tape (NOT cheap and very risky for an experiment). Now you can publish an audio CD using $49 software and Kunaki.com to duplicate them one at a time for under $2. Self-publishing a book used to take years and cost tens-of-thousands of dollars. Now you can do it for free at CreateSpace.com.

Every small business should have at least one info-product to use as a bonus gift for existing customers. But, once you get bitten by the info-marketing bug and start to see the possibilities for generating new customers and profit streams, you’ll probably have an entire lineup of your own info-products for sale in no time flat!

“How To Create Your Own Unique Products That Your Niche Really Wants
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